winter revision

 edititng techniques-

long/short takes- a long take is a shot that appears as one take in the finished product by using elaborate blocking and camera movements. Short takes are a brief recording or something such as a short film, it also means a very short piece of recording.

continuity of shot- The continuity of a shot is where the blocking of a character or prop in one scene will match in the next scene.

action match- transitioning between two events or concepts which are similair in action or movement.

transitions- transitions are a way to move from one scene to the next.

establishing shot- An establishing shot is often an extreme long shot which will show the location or setting of a scene.

master shot- A master shot will show all the pieces and characters that are within a scene.

insert shot- a shot that's used to direct attention to something within a scene.

cutaway/ parallel shot-cutaway shots can cut to another aspect of a scene or be used to put two takes together more seamlessly. parallel editing is a specific cross cutting technique which can be used to show a comparison or contrast between 2 characters which can help the narrative.

shot reverse shot- This can show two characters enganing with one another or having a conversation.

eyeline match- This can put characters on the same level or it can create a difference in the power of two characters.

ellipsis- this suggests an event or action by showing what happens before or after.

montage sequence- A montage sequence is a series of different scenes edited together in order to show progression

male gaze theory-

The male gaze theory was made by laura mulvey in 1975 and it says that media will objectify women in order to sell things to men. The lynx advert portrays this perfectly, showing howwomen are seen as an object that can be attained, even showing a woman in suggestive clothing.

audience profiling-

RAJAR and BARB are companies that do research for media organisations on  the demographic profile of the average audience that is of great use when selling that audience to potential advertisers. the RAJAR is the radio joint audience research which collates listening figures for over 300 radio stations across the UK.

BARB is the broadcasters audience research board which collates viewing figures for big broadcasting companies such as the BBC,ITV and sky.

McQuails uses and gratifications-

Denis McQuail (1987) identified four uses and gratifications that offer insight into why audiences use media products-

escapism-people use media products to get away from reality

surveillance- people use media products to find out information.

personal relationships- people use media products as talking points

personal identity- people use media products as a means of shaping their own subcultural identity.

primary research methods-