unit 1 media

 Explain that you understand the question. 5 marks for theory and terminology 10 marks for examples, 5 marks for argument. gather examples from media products (social media, games, film) media effects- passive audience theory, hypodermic syringe, Adorno and Horkheimer (1947) passive theory, cultivation, Gross and gerbner (1976) DESENSITISATION, prolonged exposure, for and against in each paragraph Stanley cohen (1972) moral panic, mass media causes fear. Demonises specific groups. Active audience theories-  Denis McQuail (1972), uses and gratifications, escapism, surveillance, building personal relationships, building personal identity Encoding/Decoding model, preferred, negotiated, opposed. Fandom, Henry Jenkins (2012), organised and motivated audience of a certain media producer franchise. End of the traditional audience (Clay shirky, 2008) internet and digital technologies have changed the relations between media and audiences, forums.

 Start LO3 question, this could be to debate a statement or answer a question. Always link back to question. In the introduction state the product you have studied. Steve Neale (1980) suggests that genre work on repetition and difference, use the product you have studied and refer back to the question. GIVE EXAMPLES FROM THE PRODUCT (explain the instances of repetition and difference) Rick Altman (1999) states that genres have different pleasures that entertain the audience, emotional, visceral, intellectual. Jason Mittell (1999) says genres are exploited by media producers so products are financially successful. Genre exploits audiences that enjoy certain types of films. David Buckingham (1993) says genres are in a constant process of change and negotiation. relate to how your product has changed. Claude-Levi strauss (1958) binary opposition, two opposing forces fuel a story. Pam Cook (1985) cause and effect, basically means that something happens to trigger another event. Todorov...

 edititng techniques- long/short takes- a long take is a shot that appears as one take in the finished product by using elaborate blocking and camera movements. Short takes are a brief recording or something such as a short film, it also means a very short piece of recording. continuity of shot- The continuity of a shot is where the blocking of a character or prop in one scene will match in the next scene. action match- transitioning between two events or concepts which are similair in action or movement. transitions- transitions are a way to move from one scene to the next. establishing shot- An establishing shot is often an extreme long shot which will show the location or setting of a scene. master shot- A master shot will show all the pieces and characters that are within a scene. insert shot- a shot that's used to direct attention to something within a scene. cutaway/ parallel shot-cutaway shots can cut to another aspect of a scene or be used to put two takes together more sea...