unit 1 media

 Neale- R&D Metz- ExClaPaDe Altman- syntactic rules, semantic visuals Todorov- Every Driver Ram Raids Retail Strauss- binary, 10101 adorno and horkheimer- hypodermic needle packard-

 Adorno and Horkheimer- the hypodermic syringe model They noted there were similarities between Nazi propaganda and what was called the culture industry in America. They theorised that pop culture in America was factory produced standardised content which was used to manipulate a mass audience. They argued that 'dumbed down' content made people passive and created psychological needs that could only be fulfilled by that content, feeding into the capitalist nature of the states. Packard- advertisers manipulate an audience to buy things they don't need. mass media were perceived as an extreme influence towards audiences adapted behaviour.  gaming-  People who frequently play violent video games like Call of Duty show neural desensitization to painful images, according to study (psypost.org) film-  How Terrifier 2 Used A Negative Horror Trope To Its Advantage (screenrant.com) tv shows- 10 Moronic Teens Who Were Killed Mimicking 'Jackass' - Listverse bandura experiment ...

 1. Steve Neale believed there needed to be repetition and difference in a genre to make films entertaining. 2. Christian Metz said that there were 4 stages to creating a genre: experimental, classic, parody, deconstruction 3. Altman commented on the 3 types of pleasures: visceral, intellectual and emotional. syntactic and semantic.  4.Todorov said there was a cycle films follow: equilibrium-> disruption->realisation-> repair-> restoration 5. Strauss used binary opposition in order to tell a story. (good and evil)

 The cycle of changes a genre goes through in their lifetime. 1. experimental stage- The beginning phase of a genre, how foundations are built (generic codes and conventions). 2. classic stage-codes and conventions of a genre get seen as iconic. These become guidelines. 3. parody stage- when the codes and conventions are so well established and accepted that people begin to mock them. 4. deconstruction stage- the genre begins to evolve and merge with others.

 All genres contain instances of repetition and difference. Difference is vital to the economy of a genre. A film must match certain conventions and stereotypes in order to be considered a film of that specific genre, however, must subvert them enough to be considered unique. By following certain conventions and stereotypes it makes it financially safer to release a film as it is going to be enjoyable to the public

  The Black Phone- In the film the black phone, we can see a very clear presence of Todorov’s narrative theory and Strauss’ theory using binary opposition.   At the start, there is equilibrium , this being a normal town in America. We open on a baseball game being played by a group of kids, this being a normal activity, it can be considered equilibrium. The disruption is when kids start going missing more frequently and eventually the main character is taken. During this stage we get to see altmans theory working with visceral and intellectual pleasure, as there is an air of mystery about the person nicknamed “the grabber” and his real identity. Visceral pleasure comes from the frightening scene of the main characters capture, including a struggle between the main character and the antagonist. The antagonist is made with Strauss’ binary opposition theory as he is doing something inherently evil, this being kidnapping, he also uses black balloons and obscures his face, le...

 horror, action, thriller, romance, comedy, romantic comedy, musical, drama, documentaries, biopic, fantasy, sci-fi, superhero main components-  music, camera shots, actors, dialogue, lighting Rick Altman (1999) audience pleasures, Semantic/syntatic approach. Syntactic- relations between these elements and the structure of narrative in genre. Semantic- communicating the conventions of the genre such as characters, location and props. emotional pleasures- make you happy/ sad etc. visceral pleasures- physical reaction or feeling from the audience. intellectual pleasures- makes the audience think

 Claude Levi-Strauss was a structural anthropologist who studied structures within our society. he used the idea of binary opposition to tell stories. the difference in the colour of the flags connotes good and evil, the colour of the horses are also lighter on the left.

5 stage narrative theory (1969) equilibrium-> disruption->realisation->repair->restoration scream equilibrium- normal high school students disruption- people start being killed similair to the main characters mother realisation- people identify it is the same person that killed main characters mother repair- The killers are revealed to be friends of the main character resolution- killers are killed game of thrones scene, continuity techniques-  Game of Thrones Season 6: Episode #9 Clip - Battle of the Bastards (HBO) - YouTube shot reverse shot, battle of the bastards- used to show two characters speaking or looking at one another. in this case it is used to show the conflict between the two groups as there is tension in the air and they are on opposing sides. directional continuity- The character is facing to the left so they move off to the left of the screen. Eyeline match- This eyeline match shows a power struggle between the 2 characters as they are on the same leve...

  Job role Brief description Pre-production production Post production Game designer Imagines everything about the game, including plot, characters, visual designs and layouts yes no no Game developer Create a playable version of the designers ideas no yes no Game artist Creates 2D or 3D visual elements in video games yes no no Game animator Take 2D and 3D designs and make them move no yes no Game play tester Plays the game to find obvious bugs and ensure the game functions as intended no no yes Audio engineer Edit, mix and produce the soundtrack for the finished game no no yes Casting director Casts voice acto...

 WARP films are an independent film company based in Sheffield and London, it was founded by Steve Beckett and Rob Mitchell. WARP made the 2006 film "This is England". The film was distributed by a company called optimum releasing, which later rebranded to be called studio canal. The film titled simply "this is England" was released in 2006 before the series called "this is England '86" which was released in 2010. A few other series were also released under similar tiles over the course of the next few years. This is England was directed by Shane Meadows who also directed the multiple series. The film itself centres around a 12-year-old boy called Shaun played by Thomas Turgoose who lives in a grim coastal town. Shaun's father also died in the Falkland's war leaving him without a father figure. The Falklands war was an undeclared war between Spain and the UK in 1982 which spanned 10 weeks, it was over two British dependant territories in the so...