unit 1 media

 Start LO3 question, this could be to debate a statement or answer a question. Always link back to question. In the introduction state the product you have studied. Steve Neale (1980) suggests that genre work on repetition and difference, use the product you have studied and refer back to the question. GIVE EXAMPLES FROM THE PRODUCT (explain the instances of repetition and difference) Rick Altman (1999) states that genres have different pleasures that entertain the audience, emotional, visceral, intellectual. Jason Mittell (1999) says genres are exploited by media producers so products are financially successful. Genre exploits audiences that enjoy certain types of films. David Buckingham (1993) says genres are in a constant process of change and negotiation. relate to how your product has changed. Claude-Levi strauss (1958) binary opposition, two opposing forces fuel a story. Pam Cook (1985) cause and effect, basically means that something happens to trigger another event. Todorov...

 edititng techniques- long/short takes- a long take is a shot that appears as one take in the finished product by using elaborate blocking and camera movements. Short takes are a brief recording or something such as a short film, it also means a very short piece of recording. continuity of shot- The continuity of a shot is where the blocking of a character or prop in one scene will match in the next scene. action match- transitioning between two events or concepts which are similair in action or movement. transitions- transitions are a way to move from one scene to the next. establishing shot- An establishing shot is often an extreme long shot which will show the location or setting of a scene. master shot- A master shot will show all the pieces and characters that are within a scene. insert shot- a shot that's used to direct attention to something within a scene. cutaway/ parallel shot-cutaway shots can cut to another aspect of a scene or be used to put two takes together more sea...

 Neale- R&D Metz- ExClaPaDe Altman- syntactic rules, semantic visuals Todorov- Every Driver Ram Raids Retail Strauss- binary, 10101 adorno and horkheimer- hypodermic needle packard-

 Adorno and Horkheimer- the hypodermic syringe model They noted there were similarities between Nazi propaganda and what was called the culture industry in America. They theorised that pop culture in America was factory produced standardised content which was used to manipulate a mass audience. They argued that 'dumbed down' content made people passive and created psychological needs that could only be fulfilled by that content, feeding into the capitalist nature of the states. Packard- advertisers manipulate an audience to buy things they don't need. mass media were perceived as an extreme influence towards audiences adapted behaviour.  gaming-  People who frequently play violent video games like Call of Duty show neural desensitization to painful images, according to study (psypost.org) film-  How Terrifier 2 Used A Negative Horror Trope To Its Advantage (screenrant.com) tv shows- 10 Moronic Teens Who Were Killed Mimicking 'Jackass' - Listverse bandura experiment ...

 1. Steve Neale believed there needed to be repetition and difference in a genre to make films entertaining. 2. Christian Metz said that there were 4 stages to creating a genre: experimental, classic, parody, deconstruction 3. Altman commented on the 3 types of pleasures: visceral, intellectual and emotional. syntactic and semantic.  4.Todorov said there was a cycle films follow: equilibrium-> disruption->realisation-> repair-> restoration 5. Strauss used binary opposition in order to tell a story. (good and evil)

 The cycle of changes a genre goes through in their lifetime. 1. experimental stage- The beginning phase of a genre, how foundations are built (generic codes and conventions). 2. classic stage-codes and conventions of a genre get seen as iconic. These become guidelines. 3. parody stage- when the codes and conventions are so well established and accepted that people begin to mock them. 4. deconstruction stage- the genre begins to evolve and merge with others.